Calvin Klein

E-Commerce Dashboard Design

Responsive dashboard for order management, web analytics, and team messaging across desktop, tablet, and mobile.

UI/UX Design
Dashboard
Responsive
Data Visualization

01 . Context

Project Overview

The Challenge

Designing a comprehensive e-commerce dashboard for Calvin Klein that enables team members to track orders, analyze web traffic, and communicate—all within a unified interface across multiple device sizes. The solution requires maintaining CK's minimalist visual brand while resolving complex data visualization challenges.

02 . Schematics

Low-Fidelity Wireframes

Starting with grayscale wireframes to establish information architecture and layout structure across all breakpoints.

Desktop Wireframe — 1440px

iPad Wireframe — 768px

Mobile Wireframe — 375px

03 . Design

UX Design — Mid-Fidelity

Refining the layout with proper hierarchy, real data, and clean visual structure for user testing.

Mid-fidelity Calvin Klein Orders dashboard concept, desktop, with placeholder data and layout hierarchy — Desktop UX — 1440px

Mid-fidelity Calvin Klein Orders dashboard concept, iPad, with placeholder data and layout hierarchy — iPad UX — 768px

Mid-fidelity Calvin Klein Orders dashboard concept, mobile, with placeholder data and layout hierarchy — Mobile UX — 375px

High-Fidelity Interface

The final polished interface with the signature dark purple theme, colorful data visualizations, and premium Calvin Klein brand identity.

High-fidelity Calvin Klein Orders dashboard, desktop, dark purple theme with order stats and recent-orders table — Desktop UI
1440px breakpoint · Fluid layout

High-fidelity Calvin Klein Orders dashboard, iPad, dark purple theme with order stats and recent-orders table — iPad UI
1024px breakpoint · Collapsed sidebar

High-fidelity Calvin Klein Orders dashboard, mobile, dark purple theme with order stats and recent-orders table — Mobile UI
390px breakpoint · Vertical stack

Design Evolution

From wireframe to final UI — tracking the progression of the Orders dashboard across fidelity levels.

Wireframe stage of the Calvin Klein Orders dashboard, grayscale structural layout — 01 . Wireframe
Structural architecture & layout mapping

Mid-fidelity UX stage of the Calvin Klein Orders dashboard, refined hierarchy with placeholder data — 02 . UX Design
Interaction patterns & data hierarchy

Final UI stage of the Calvin Klein Orders dashboard, dark purple theme with data visualizations — 03 . UI Design
Final aesthetic & sensory branding

Responsive Design

A consistent experience across desktop, tablet, and mobile — adapting layout and information hierarchy for each breakpoint.

Calvin Klein Orders dashboard at the desktop breakpoint, 1440px — Desktop Breakpoint
1440px

Calvin Klein Orders dashboard at the iPad and tablet breakpoint, 1024px — iPad / Tablet
1024px

Phone displaying a Calvin Klein product page for a watch, demonstrating the mobile breakpoint — Mobile
390px

Key Outcomes

01 . Adaptation

Cross-Platform Consistency

Unified design language executed across 3 distinct viewport breakpoints, maintaining perfect brand hierarchy.

02 . Utility

Data-Driven Dashboard

Frictionless order tracking and interactive web analytics built into a highly organized visual flow.

03 . Synergy

Team Collaboration

Integrated team messaging overlays to streamline administrative communication directly within the dashboard.

Self-initiated conceptual redesign. Not affiliated with, endorsed by, or commissioned by Calvin Klein. Calvin Klein is a trademark of its respective owner.

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